Miradia raised $15M in the 3-rd round

Miradia recently received funding from several returned VCs including sequoia capital according Thomson PE week wire.

Miradia Inc. is a typical globalzing startup. its headquarter locates in silicon valley and it just opened china branch in shanghai not long ago. its technology  core team are chinese who studied and teaches in famous university like stanford and harvard etc. but its CEO is an foreigner and an experienced industry veteran. 

i think  Miradia takes clever and right strategy to grow up and competing its giant rivals like TI. let me make my statement more clear:

  • Miradia has been in the market as early as possible

       As all know, china is the largest TV manufacturing base and china is one of the largest TV consuming market. what's more, china has been an very important semiconductor foundry base. we can say china almost has a complete large-scale TV industry chain except the core device designer like TI's DLP and Miradia's microdisplay mirror device. 

       so  if Miradia didn't be in china earlier, Miradia will lose many many things. 

  • Miradia has built an international team

      as a normal way, when company expands globally, first find right target or partner, then build an multi-national management team. but Miradia has done at the beginning. it has saved lots of season time to build a true global team.

     the most urgent thing for Miradia is to build industry partnership with TV makers to setup its technology alliance like TI's DLP. i believe Miradia's chinese executives know how to communicate with chinese TV makers. more important is chinese government information department VC arm standing behind Miradia:) 

Written by Keanu Zhang - Visit Website

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