Globalizer

   Nanotech has been a buzz word for long time. although some nanotech products have been adopted by markets like sport and cosmetics successfully, nanotech still faces huge commercialization problem. for investors and consumers, nanotech is more like moon in the mirror and flower in the water.

   however, Pink Tentacle's post inspired me. Ah-ha, we can use nanotech like that! don't think how nanotech is advanced, how nanotech will bring revolution to each current industry and what big return nanotech will bring in! forget every detail about technology itself. start from consumers themselves, from markets. nanotech company should learn design thinking from those leading design companies like IDEO, P&G etc. 

   looking back on the product mentioned in that post, actually that is a very normal and simple product–pencil lead! if we ask a nanotechnologist how to apply nanotech in traditional pencil lead product, I believe the expert firstly will think how to use nanoteched new material to improve performance, not use nanotech to improve consumers' emotional experience. but this Japanese company Pentel choose such innovative way. they put their feet in consumers' shoes. firstly, they find out what can strengthen consumers' using experience; then they began to choose suitable technology to realize their discovering. finally, fitting nanocapsule into pencil lead becomes the reasonable solution. perfect! such a good example to apply design thinking strategy!

   I believe design thinking can be a good tool to effectively speed up nanotech commercialization. I hope more and more nanotech companies will take Pentel for example. the value of a technology is to bring value to consumer!

  Redherring reported an interesting fund raising for a nanotech startup named Cerion Energy. this company claims their product enables diesel fuel to burn more efficiently in the engine, potentially boosting fuel economy by 10 miles per gallon and reducing soot and sulfur dioxide emissions by 60 percent to 80 percent. so great if it's really true! when all the foresighted venture capitalists and scientists are pouring into bio fuel industry. Cerion energy found a comparable secret weapon. 

  In order to help readers to understand clearer how biodiesel bring more benefits than petrodiesel, I found following useful graph:

   we can see biodiesel can produce average around 70% pollution less than petrodiesel. if cerion's technology can cut 60% to 80% emission for petrodiesel, so amazing! however, consumers will be trapped in the dilemma: should I use biodiesel or diesel+nanoteched additive or biodiesel+nanoteched additive? 

   I hope Cerion will not be like Oxonica which makes public disappointed on nanotech.