Globalizer

   Perhaps someone will ask why I put two totally different startups together. Veoh is a video website, and BlogHer is a blog service provider for women. but they have one obvious common place: recently they raised funding from famous investors. Veoh is in a intense battlefield. youtube, joost and Babelgum have attracted huge money and eyeball. however, Veoh still got huge money from Goldman Sachs and other VCs. BlogHer is a special case too. as a blog media company, there are very few can get VC investment. but BlogHer made it!

   I think they should have more common places on many aspects so that they can stand out and get investment. here, I just point out one: positioning in the market.

   for video websites, I think only one area is left to differentiate self with other competitors. that is content! P2P technology, flash format and even high quality video etc., all of these technical strategies will not be the secret weapon any more. only special content can bring in special viewers and then create a very loyal niche market. Veoh let me see its potential because I found LionsGate and my favorite cartoon movie "Naruto". but I don't know whether Veoh can continue its characters. I don't want to see Veoh tries to include as many contents as possible.

   just like facebook is originally for college students and myspace for people liking music, BlogHer is a community for female bloggers. but only this can't prevent others fast copying. so BlogHer adds a function: hosting annual conference. a successful conference is not easily copied. therefore, BlogHer has made its unique positioning.

   I know I am replicating many successful entrepreneurs' suggestion. but Veoh and BlogHer vividly strengthen one rule: good positioning is half of success.