Globalizer

   last night, in a financial TV program named brainstorm the head of Heng Yuan Xiang gushingly told audience his social responsibility on Beijing 2008 Olympic games, but less mentioned Olympics marketing which should be the program's topic. he said being the official sponsor is not for making money and olympics marketing will not be helpful for sales and revenue growth.

    I can't believe these words came out of his mouth. this guy is a legend in marketing. he builds Heng Yuan Xiang into a famous household brand in china. and he made many innovations on marketing and advertising tactics. but that night, I was disappointed. I only saw a show-off and self-satisfied business man. no wonder why Heng Yuan Xiang only has chinese version website!