Archive for May, 2007

Facebook: widget startup’s nightmare or safe harbor?

   Facebook announced their new strategy: F8 platform. GigaOM use a precise term to describe it "social OS". if looking at its current partner list, giant web companies are included; even some hottest web startups. I couldn't helping praying for new startups because Facebook's large user base will make the strong stronger and the first mover stronger!

   human being is a strange animal. I have installed google toolbar, then I will not install Live toolbar any more. the same, user installs amazon's book review widget on facebook page; then normally will not install another book review widget. but any startup/company wouldn't like to ignore the huge potential buyers/users from Facebook. how should they do?

   1) be the frist mover! if your product are the first appearing on facebook pages, you have gain much more advantage than your rivals. the following thing you should do is maintaining users' loyalty.

   2) must be very innovative! you are a late entrant. but if your product is revolutionary, you still can beat off your rival's first moving advantage. apple's iPod is a good example.

  3) be the smart integrator! if one product can integrate many products' functions, definitely users will use this super product. people always like easy, simple and time-saving. 

   4) choose another powerful platform. if you think you have no chance to succeed with Facebook, how about MySpace? or Xing? or……..  choice lies in everywhere!

   if you are a widget company, how will you react on Facebook's platform? I am interested!

 

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Learn from dead startups

   "Remember the past and it will guide your future", how many fresh entrepreneurs truly understand this old chinese saying? entrepreneurs believe firmly their business ideas are unique and feasible. so am ILaughing. entrepreneur must have strong confidence, no doubt. but we should avoid blind confidence? how? best answer is: learn from dead startups!

   I believe many entrepreneurs will research the target market of self business ideas before making real startup. but most time they ignore the importance of analyzing failure startups. maybe they want to do that. however, search engine and media coverage can't give them very systematic results. although Techcrunch deadpool is a good source for entrepreneurs, it's still difficult to easily understand why these startups failed. if someone can build a website to systematically collect all kinds of failure startups, that will be a gospel for entrepreneurs. 

   how to design the website? I think we can't just pile up the detail story and list the names. entrepreneurs only care about whether there are similar idea failed and why failed! so best mechanism is UGC+tag+digg.

   firstly, well-informed sources submit the information about dead startup. submitter uses several short phrases to precisely describe startup's business idea, business model, revenue model etc. then use most precise tagging words he/she thinks to reveal failure reasons. meanwhile, submitter should attach the related media report links.

   secondly, views begin to vote on the tag words and the links. if they think the tags or links are not enough, they can add new tag words and new links too.  as long as more views are involved, the best words and the best analysis article to describe startup failure will be dug out. isn't it a good self-aid center for entrepreneurs?

   if you know someone is building or plans to build such websites, please tell us! bless every entrepreneur rising from dead startups!

 

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