strategy is like walking
what is strategy? every business people has self definition. for me, strategy is like walking.
when I am walking on the road, I will define a suitable sight range. too short, I can only see my feet and will miss many beautiful things and easily knock on trees, utility pole, etc; too far, I will ignore the danger under the feet and ignore old friend passing by. normally, I will keep adjusting my sight to fit my walking speed. so is strategy. if strategy is short-sighted, company will miss many business chances and ignore nearby threats; but if strategy is too foresighted, company will miss current good opportunities too. company should keep adjusting strategy to fit company's growth rate.
Walking is not always relax. when too many people are around me, it's not a comfortable thing. I will use sharp eyes to find out a way out, once find a good path, speed up pace and get out of the crowds.
Walking is not always safe. I need to look around not only look ahead to avoid hit from side. and not only eyes should be sharp, but legs should be agile. brain, eyes and legs work like orchestra.
good strategy is not static but dynamic. always fine tuning to cope with the changing of external and internal environment. as a result, risk can be minimized.
Written by Keanu Zhang - Visit Website
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