Globalizer

 Google, the name stands for innovation, inspiration and world trend. but in China, it has nothing to do with those phrases any more. many users and analysts have contributed their widsom to analyze google china's problem. today, I want to shine some lights on it too.

 Wrong Copied strategy

 Google china actually use similiar strategy with google headquarter. all are proud of pursuing as many interesting demo services as possible. google labs is the most important business unit in the company. however, Google china forget one thing: google US didn't start this strategy until they have succeeded in searching technology and ad. market. obviously, google china have not this precondition. in other words, google china need to figure out themselves strategy. I suggest them to put all the resources in one product. google US have lots of valuable products. google china can choose one which can be promoted easily and accepted widely by chinese. with huge money and man power backup, google china definitely can achieve great success in this product.

 Lack of partnership

 Google US often built alliances with other companies. but it's pity google china don't copy this strategy. I have talked about the important role of partnership in business globalization (readers can recall my old entries). in china, google have no difference with any other web startups. for startup, partners is really very helpful for company growth. google china only partnered with Ganji which is a classified information website. google china's purpose is to share their ICP license. I guess google china never take partnership strategy into consideration. and I believe if they can build several alliances, situation will be improved much!

 My bold strategy
   if I am googler, I will think out of the box and operate google china as different way—-franchise. google have tens of meaningful products now. if every product can use franchise model in china, I believe many chinese internet companies will have great passion to be google's franchisers. what will google china do? google china will focus on google's core business, localizing google lab's product and the network integration of all the franchisers. if execution goes smooth, google china will easily replicate US' myth!

 Google china's CMO left. soon, CEO will resign too. in the magnificent building, who can change google china's situation? time will tell us……..

   Readers must be curious about the post title. but I am telling a serious topic: how to rescue starving people living in slums? right, I think leftover is the right food source. UN estimates there are almost 1 billion people living in slums around the world, and hunger is the main threat to their lives. every government is making policy and providng subsidy, but the effect is not very obvious. they are still facing serious starve. however, the rich people living in the same city often linger in the luxury restaurants and waste huge amount food. this phenomenon is far startling in the business dinner. so I believe leftover is a big food source for slum starving people.

   Would slum like to accept leftover?

   Eating other's leftover will disgust modern civilized people. but thinking about human history, wars and nature disasters have made human live like animal. today, starving people's situation is similiar with the cruel history. life is the most important thing. moreover, the fresh leftover from lux restaurant should be healthy. if the quality of leftover can be well controlled, I believe slum will not refuse. actually, we often eat ourselves leftover at home.

   How to promote the project?

   UN or other public organizations can setup such organization. organization will work closely with good business restaurants to collect good leftover and control the quality of leftover. then starving people can go to the designated place for the leftover food. although starving people don't need to pay, the food is not free. people need to participate non-official causes in return for society. therefore, it will reduce social class gap and is beneficial to remedy the slum problems.

   Project extension

   This project can be extended widely. many valuable wastes are useful for slum people. we can connect them by the same way. thereafter, I believe more harmonic society can be achieved. plus governments' efforts, slums will disappear and no starving people in city any more!