Globalizer

 In my last post, I mentioned building fans club is a metaphor for BG (business globalization). I don't know whether some companies have treated their customers as fans just like a pop star. thinking about, customers like your products or services, then they are willing to purchase continuously. if you are good enough, they will introduct to others by word of mouth. aren't all these behavior like fans? I think this kind of relationship can't be achieved by CRM software. if business leaders begin to realize the common place between their customers and fans, their business goal is very simple. that is finding out global fans and building a global fans club. so from now on, your company is a star. let's think about how to build your fans club. 

  How to attract the first batch of fans?

  every day, many many new stars are arising, just like many many startups. people can easily accept them if they have excellent professional skills like singing, acting, etc. in addition, if these new stars have  good looking or special makings, they definitely will win a big first batch of fans. the same way can be applied on company. the special product or service which can satisfy people's partial demand very well plays the same role as stars' professional skill. and the good designed logo, PR packaging and culture are the good looking of stars. I believe with these advantages startups or companies can attract their first big batch of fans.

  How to enlarge fans troop to attract global fans?

  normally, the amount of a star's fans need to increase very fast. if not, the star will disappear soon. I believe we have seen a lot of cases. when we analyze those successful stars, we can synthesize their commonly used strategies.

 1) over exposure: stars often utilize every chance to exposure themselves on all kinds of media. therefore, their names will be impressed in people's minds deeply. companies also should utilize as many media, exhibitions, workshops, conferences, etc as possible to exposure themselves. your potential customers naturally will fix you.

 2) regularly introducing new activities: many stars often promote their new albums or films in summer holiday or christmas.  and they usually introduce one new album or film per year. on one hand, fans can't forget them easily; on the other hand, fans will not be weary. what's more, smart stars often avoid to compete with their strongest rivals at the same period and same place. I think same strategy are applicable for companies. 

 3) gain performing opportunities with super stars: if a star can invite a super star to sing in the album or act in same film, this star definitely can not only furtherly strengthen current fans' loyalty, but easily get big attention from potential fans as well. so if a company can collaborate with giant companies, the amount of customer fans will increase quickly in same theory.

 4) borderless is opportunity: until now, I still can remember the success story from a denmark band name MLTR (Michael Learns To Rock). they are not very famous in western world, but they did got big success in asian world. same stories are still happening. if you learn something about china, you will know how successful korean pop culture and Japanese pop culture are in china. if a company is looking forward to success, break the border and you will find there are far more fans in other world than you can imagine. 

 BG (business globalization) is to introduce company products or services into the world. who are the buyers? of course your fans! so take it easy, don't think how complex and tough BG is! just think how interesting and funny building global fans club is!